Work Produced at: Kait Carr Creative
Services: Branding, Identity system, wireframe, web design, iconography, front-end development, css
Web Design & Identity: Kait Carr
Platform & Tools: Squarespace, Adobe XD, Adobe Illustrator, Adobe Photoshop
Objective: The team at Global Goddess needed a website that would showcase the art and products of the collaboratives amazing artists, while telling the unique story of each creator. The Goddesses wanted the homepage to tell the company story, instead of being product focused in the user’s initial interaction with the site.
The Goddesses wanted the experiences and perspectives of the artists to be a focal point of the website. Ultimately, the sites objective is to facilitate a connection between the creator and the customer, while fostering intentional community support and empowerment.
We started with a mystical logo, and a brand was created from there! We wanted the brand to represent the empowered global goddess, and took inspiration from astrological charts, tarot card illustrations, and the magic of a moody night sky.
The Global Goddess website and shop was an amazing opportunity to get creative with the branding and identity system, the Goddesses gave full reign. Each artists has their own page, and each artist page features a biography with product photos and information.
