Product Branding & Packaging Design
While working under the direction of Art Director Anne Moscicki, I designed the logo and packaging for the Road Trip art quilt that debuted at the International Quilt market in the Fall of 2015. Quilt pattern designer McKenna Ryan was inspired by her time living near Glacier National Park, Montana, she designed the Road Trip appliqué quilt blocks and full art quilt as an homage.
Inspiration from Montana
Since I hail from Montana, and know the area McKenna was so inspired by, many ideas for this logo immediately came to mind. We wanted the quilter to feel like they were about to embark on an adventurous road trip through Glacier National Park. I found a beautiful old scan of an antique MT county map. I blended the map into the misty tree line of the fabric McKenna designed. The blue-green gradient of the wordmark was inspired by the gradient within many of the fabrics McKenna designed.
Packaging Design for a Ten Block Pattern Set
The Road Trip Art quilt has 10 blocks and 13 packages total, each with varying block sizes. A subtle spot gloss was applied to the front and back of the package to highlight the image of the quilt block as well as the product logo. The back flap of each package is sealed with a transparent sticker, and each package is stuffed, sealed, and shipped by the fantastic team at McKenna Ryan Designs.
Digital Marketing Campaigns
We ran several successful social media campaigns through Facebook, ConstantContact, and Instagram to promote the release of Road Trip. I created custom image sliders for McKenna's website using some of the product photography I shot.
