Work Produced at: Avamere Family of Companies, Marketing & Communications Department
Services: Identity system, web design, iconography
Web Development: Brian Mann, Doug Donaldson
Web Design & Identity: Kait Carr
Copywriting: Meg Hodson, Shaelynn Miller
Objective: Create an Avamere Living branded website that is easy for seniors to navigate, visually appealing, and helpful to seniors searching for senior living care.
The design needed to be geared towards two audiences, seniors looking for care, and their children. For the children and grandchildren of seniors living at the community, the website acts as a community space showcasing recent and upcoming events and community news.
Senior Friendly Web Design
The site needed to be easy for seniors to navigate, large buttons and icon-based menus helped keep things clear.
The goal was to create a simplified and straightforward version of Avamere’s previous community-based care website. We crafted a new identity system around a recent brand update. The new system introduces a bold orange and an intricate leaf pattern, along with line icons and organic brand elements.
